7 Tips For Writing A Successful Blog Article

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If you were to look at my website right now and compare my first post to my most recent, well, there are some drastic differences. For starters, my grammar has become astronomically better (I thank Grammarly for that), but you'll also notice the length of my articles has changed. My first few pieces are probably between 400-600 words, whereas now I try to get between 1500-2500 words. What does this have to do with you and your blog?

Through time and practice, we all become better at perfecting our craft. I'm a firm believer that we can do anything in life as long as we put in the work and practice. Through time, I have grown as a writer and have found my voice. While I'm by no means an expert, I have developed my writing since first starting my blog. I've also done hours of research to help grow my abilities and write things that people will actually like to read (as well as pieces that will show up on search results).

Below, I have the main pointers I have learned that have indeed changed me for the better. Whether you are just starting off, been doing this a while, or writing for something besides a blog, we all should be learning new things every day. After all, practice makes perfect (well, close to it at least).

Your articles don't have to be lengthy.
One thing I first read about writing that pertains to SEO (search engine optimization) was that search results like articles that are long (like 2000-2500 words at least). I'm here to say that is not necessarily true. Just because you have a lengthy article does not mean Google will put it on that first page. What they care about more is the quality of each piece over the quantity. At the end of the day, Google looks at your website as a whole to see if it is worthy of that top spot.

What does this mean? From my research I have found that these search engines look at how much people are engaging with your writing, how long they stay on the site, how many comments are on each piece, and other variables. Basically, you should be writing for the readers and not an algorithm. If people don't want to read your work, neither does Google. Make sure your content brings a unique take on a topic and draws people in. So how long should my article be? This is a question that varies.

The reason people say you need a longer piece is that longer articles usually have more detail. With more information, people are more likely going to read, share, and comment on your work. This doesn't mean you have to write a novel, but you should have more than one sentence for each topic.

Bold, colors, headings, and subheadings.
Technology is a fantastic thing. We can literally get everything we need from our computers. You can research anything you want to, shop for almost anything, and stream entertainment 24/7. Since there is so much to do and see on the internet, it is hard to keep our attention for a long time. While this isn't necessarily a bad thing, it does make it a tad difficult to keep people reading. We want information right away that is quick and to the point.

What I have found to be extremely beneficial is incorporating different fonts, colors, and subheadings into each one of my articles. Have you ever clicked on a report that went something like, “21 Places To Stay At Right Now”? After you click on this, you usually skim the headings of each point, stopping to read details about a specific subheading that catches your eye. It gives people a chance to skim over quickly and to get the primary information within a few seconds.

If you look at my website, you'll notice I use subheadings in almost every article. I also make them bold, a different color, and more significant than any other font. This makes it pop out from the rest of the piece and brings people in. After that, they can choose to read the entire article or move on to something else. This technique also adds dimension to my work that is pleasant to the eyes. Have you ever went to a website and it was just an endless piece of small black text?

While the content might be fantastic, people will probably click off of the page pretty quick. Reading on a computer is already hard for the eyes, but having no movement in the piece makes it even more tricky. Though it might not be boring, readers will see it as dull without giving it a second thought. Add bullet points, large fonts, bold colors, and subheadings between topics to keep your audience intrigued.

Photo by Andrew Neel on Unsplash

A picture is worth a thousand words.
Just like headings, pictures bring more dimension to your piece (plus Google loves it). Photos are a great way to expand your writing. You can use images to help showcase what your work is about and add a little color to that block of text. It is also a great way to make your articles worthy of a click. When you see a post on facebook with a neat photo, aren't you more inclined to click on the link?

It is almost impossible to share articles on social media without some type of photo. With mindless scrolling, potential followers might skip over your post if all you have is a few words and a link. By adding a picture, it takes up more space and has them intrigued. You can do this by taking your own photos, purchasing others, or finding ones on free sites (but always make sure to give credit to the photographer).

With this, you also want to make sure that the picture makes sense with your material. If you are writing about relationship advice but have a picture of a panda, well, it won't make much sense (to followers or search results). Remember, you want the photo to help your story come to life, not just sit there randomly.

Please, check your grammar.
I'm not going into detail about this because you should already know this by now. In one of my past articles, I wrote about different grammar sites out there that are phenomenal for writers. Personally, I use Grammarly on everything I write. I'll also read my piece a few times to make sure it is smooth and blends together. Trust me, the best content in the world will never get anywhere if you misspelled every other word.

Write evergreen content.
It took me a while to figure this one out and, while I was doing this, I never realized how important it was. So, what is evergreen content? This basically means you should try to write articles that will never go out of style. These pieces can be read years after you wrote them and still pertain to modern living. To be successful at blogging, you want people to go to your site and read past articles continually. After all, the more readers you have, the better off your site will be.

This does not mean you can't write up to date pieces about current events happening. Those have a lot of power behind them when posted at the right time. I'll use these to get a large number of people to my site and, hopefully, want to continue to read other things I post. However, if that is all you do it will be difficult to keep people coming back every day.

You have to enjoy work.
This is the most important advice I could possibly give you. If you don't love what you are writing, no one else will either. I have written a few pieces in the past that were forced. My heart was not in it, and you can easily see that in the material. When you don't enjoy writing a particular topic, you don't put as much detail and grandeur into it. Write about topics you genuinely love, and your audience will find you.

It is also crucial to pick topics you enjoy so that you never run out of ideas. If I were to create a blog based off of recipes, I would lose ideas fast. This is because, while I eat, I'm not precisely fascinated with that niche. When you write about topics that interest you, opinions will always pour in.

Your heading is the first impression.
Clickbait works for a reason. I'm not saying you should try to entice people by lying (like some clickbait articles do), but you should have a heading that attracts people to click. A few tips I have learned when writing a heading include:
  • Putting numbers in your title
    • This lets you know roughly how long the article will be and how many key points they will be getting out of your piece.
  • Having a call to action
    • Something like, “7 Ways To Help You Sleep Tonight”. You want a title that makes them feel like they have to read your article right now.
  • Adjectives
    • People are going to click on “How To Make Amazing Bread,” over “How To Make Bread.” Modifiers help add a little spice to a heading.
  • Not too long, not too short
    • There is a fine line between having a title that is too long or too short. For obvious reasons, you don't want a long title. It usually gets cut off on search results, makes it harder to point out what the article is about, and looks messy. If it is too short, you run the risk of not having enough information for readers. Find your balance.
  • Keywords are a must
    • Your title should, for obvious reasons, sum up what your article is going to be about. Put the main keywords into this so that followers (and search results) can quickly pinpoint what the material is about.
Let me know in the comments below if this is helpful and other things you would like to know about blogs. I might not be an expert, but I continue to learn new things every day to better my work. Also, share with me some of the things you have learned since starting your blog! I love to hear how you have grown and developed since the beginning.


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